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Businesses collect software one small problem at a time, and even big companies use barely half of what they pay for. A once-a-year check-up, and why the fix is rarely a bigger tool.
Wix, Squarespace, WordPress or a custom website? Four ways to build.
One right for you.
All four can work. They differ in cost, speed, freedom and who does the work.
You work with me, Troy.
The short answer
From US$17 or CA$21 a month.Wix and Squarespace are the cheapest way to start, and you do the work. A custom website costs more up front, loads faster and has no builder subscription.
The four options,
side by side.
| Wix | Squarespace | WordPress | Custom | |
|---|---|---|---|---|
| Price | From US$17 a month, billed yearly | From CA$21 a month, billed yearly | The software is free; hosting, themes and plugins aren’t | Quoted for your business; ours from $899 |
| Good at | Drag and drop, and an app for nearly anything | Polished templates for portfolios, menus and small shops | A plugin for almost anything, from blogs to big stores | Fast pages that grow into bookings, portals and connected tools |
| Watch for | Slow phone loading; the site can’t move to another host | Less layout freedom; a 2% store fee on Basic | Updates, security and plugin clutter | Changes need a person, so pick one you like |
| Best for | Doing it yourself, with lots of add-ons | A good-looking site you run yourself | Big blogs, with someone to look after it | A website that has to bring in work |
Builder prices from wix.com/plans (Wix lists US dollars) and squarespace.com/pricing, 31 October 2026, billed yearly and before tax. Monthly billing costs more.
How to choose
Pick the one
that fits the job.
Pick Squarespace if…
you want a beautiful site you can run yourself, with a handful of pages, a gallery, a menu or a small shop.
Pick Wix if…
you like placing everything yourself and need an app for something specific, from bookings to events.
Pick WordPress if…
you publish a lot, need a particular plugin, and have someone to keep it updated and secure.
Pick custom if…
your website needs to bring in work. Speed, local search, bookings and connections matter, and you’d rather not rent a builder forever.
Speed, in real life
Same businesses.
Faster websites.
How long the main content took to show on a phone, before and after we rebuilt the site.
Bee Beauty: Wix to custom.
7 to 15 seconds on Wix. Now 2.3 seconds. See the before and after.
Safeguard Martial Arts: WordPress to custom.
8 to 35 seconds on the old WordPress site. Now 4.2 seconds. See the before and after.
Why it matters.
Google’s target for the main content is 2.5 seconds or less. People leave slow pages, and Google notices them leaving.
Measured with Google’s phone speed test (PageSpeed Insights) during our Site Checks, October 2026.
Already on a builder?
Moving without
losing anything.
- 01
Keep your domain.
It stays in your name. Only where it points changes.
- 02
Map every old page.
Each old address gets a redirect to its new home, so links and Google rankings follow you.
- 03
Reconnect the rest.
Forms, bookings, analytics and your Google Business Profile link, tested before launch.
- 04
Watch it after launch.
We check Search Console and fix anything Google trips over.
Not sure it’s worth moving?
Ask the Site Check.
It shows how your current site performs, on Wix, Squarespace, WordPress or anything else. Sometimes the answer is a Tune-up, not a rebuild.
Good to ask
Builder questions,
straight answers.
Is Wix or Squarespace better for a small business?
Squarespace if you want something polished with little effort; Wix if you want to place everything yourself and add apps for nearly anything. Both are fine for a simple site you run yourself. If speed and local search matter most, a custom website usually comes out ahead.
Is Wix bad for SEO?
No. Wix sites can rank. The usual problems are slow loading on phones and pages built without a plan for what people actually search. Both can be improved on Wix, or fixed by moving.
Can I move my Wix website to another host?
Not as it is. Wix doesn’t let you export a site to run somewhere else, so moving means rebuilding the pages. Your domain, words and photos come with you, and redirects carry your Google traffic over.
Can I move away from Squarespace?
Yes. Squarespace can export some content, like blog posts and pages, but not the design. The new site is rebuilt, and redirects keep the Google traffic you’ve earned.
Do you build on Wix or Squarespace?
We design and build custom websites. If you already have a Wix, Squarespace or WordPress site, Care looks after it where it is, and a Tune-up fixes the quick wins in place. We’ll tell you honestly if moving isn’t worth it.
From the blog
Worth a read
before we talk.
What a free website audit should actually tell you
Most free website audits are forty pages of red warnings and a sales call. A useful one tells you what’s working, what’s worth a look and what’s worth fixing, in order.
How to show up when customers ask ChatGPT
Nearly half of people now ask AI tools for local recommendations. What those tools quote, what Google says you need (less than you’d think), and what I’d fix first.
Tell us what
you need.
A rough idea is enough.
You talk to Troy, not a sales team.