We ran the same 120 checks before and after two rebuilds
Our free Site Check scored two local websites before and after we rebuilt them. The real scores, area by area, what the research says they’re worth, and what got worse at first.
Blog / Notes from the studio
Useful things,
written down.
Short, practical notes on websites and marketing for local businesses.
You work with me, Troy.
FROM THE CURVEBALL NOTEBOOK
The useful bit.
Without the jargon.
11 notes so far
Latest
from the studio.
Does your website speak your customers’ language?
Nearly half of Coquitlam grew up speaking a language other than English or French. When a second language on your website pays off, and how to do it properly.
Fix these five things before you spend a dollar on ads
Ads rent attention. If the page they land on leaks, you pay for the leak. Five things to fix on your website first, with what Google and the research say.
How to get more Google reviews without being awkward
Most happy customers will leave a review if you ask well. When to ask, what to say, what Google bans, and the habits that get reviews filtered.
How to show up when customers ask ChatGPT
Nearly half of people now ask AI tools for local recommendations. What those tools quote, what Google says you need (less than you’d think), and what I’d fix first.
The five questions a good quote form asks
A quote form can ask for a lot before it gives someone a reason to keep going. The five questions that get you what you need, and what the research says about the rest.
What a free website audit should actually tell you
Most free website audits are forty pages of red warnings and a sales call. A useful one tells you what’s working, what’s worth a look and what’s worth fixing, in order.
Why your business doesn’t show up on Google Maps
The real reasons a local business is missing from the Google Maps results, what the research says matters most, and the order I’d fix them in.
You probably don’t need another subscription
Businesses collect software one small problem at a time, and even big companies use barely half of what they pay for. A once-a-year check-up, and why the fix is rarely a bigger tool.
Your Google Business Profile is your other homepage
A plain-English guide to a Google Business Profile that brings in calls, with what Google’s rules and the research say, for businesses in Coquitlam, Vancouver and the Fraser Valley.
Your spreadsheet is a database with no seatbelt
A spreadsheet that runs a business isn’t a failure. It’s a success that outgrew its container. How to tell, what can go wrong, and what to do next.
Tell us what
you need.
A rough idea is enough.
You talk to Troy, not a sales team.