What a free website audit should actually tell you
Most free website audits are forty pages of red warnings and a sales call. A useful one tells you what’s working, what’s worth a look and what’s worth fixing, in order.
Who builds it and what it has to do decide the price. Here’s where the money goes.
You work with me, Troy.
The short answer
$1,000 to $25,000+.Most small business websites in Metro Vancouver cost $1,000 to $8,000 from a freelancer or studio, and $8,000 to $25,000 or more from an agency. Ours start at $899.
| Who builds it | Typical cost | Good to know |
|---|---|---|
| Do it yourself | About $170 to $336 a year | A builder like Wix or Squarespace, plus your evenings. You keep paying for as long as the site is up. Compare the builders. |
| A freelancer | A few hundred to about $5,000 | Prices swing widely. Ask who fixes things after launch. |
| A small studio | $899 to about $8,000 | Designed for your business, usually with copy and support. Typical small business sites: $3,000 to $8,000. Ours start at $899. |
| An agency | $8,000 to $25,000 and up | Bigger teams and longer timelines. Large custom sites run $10,000 to $75,000 and more. |
| An online store | From about $5,000 | Small shops $5,000 to $10,000. Big stores with lots of products, $10,000 to $60,000 and up. |
Ranges from GoDaddy Canada’s 2026 cost guide and Impeka’s Canadian pricing guide (2026). All CAD, before tax. Custom software, like customer portals or apps with their own database, is always quoted on its own.
After launch
The build is one cost. These are the ones that come back every month or year.
A .ca or .com. Register it in your own name, never your web person’s.
Depends on the site and how busy it is. Builders include it in the subscription.
Google Workspace or Microsoft 365, so you’re you@yourbusiness.ca, not a free address.
Updates, backups, fixes and small changes. Our Care starts at $39 a month.
Domain, hosting and upkeep ranges from GoDaddy Canada (April 2026).
What moves the price
Ten pages cost more than five. Writing them costs more than pasting yours in.
Every feature that saves you time later costs a little more now.
The difference shows up on a phone, and on Google.
Before you sign
Who hosts it, who updates it, who fixes it, and how fast they reply.
Your domain, the website, your Google Business Profile and your analytics should all be in your name.
A redesign needs redirects from every old page, or the visitors Google sends you can vanish. How we handle it.
Open a few of their sites on your phone, or run them through Google’s free PageSpeed Insights. Slow examples make slow websites.
The pages, the features, the price, the payment schedule and the timeline. If it isn’t written down, it isn’t included.
What we charge
Designed from scratch around your business, with a written scope and price before any paid work starts.
Pay in full, or spread it out once your project is $300 or more. Your quote sets out every payment.
Choose Silver or Gold Care on a 24- or 12-month plan and we build your new website free. See Care.
Take it with you
Every number on this page in one PDF, to read later or pass to your business partner. We’ll email it to you.
Good to ask
Most cost somewhere between about $1,000 and $8,000 from a freelancer or small studio, and $8,000 to $25,000 or more from an agency. Doing it yourself on a builder costs about $170 to $336 a year, plus your time. Ours start at $899, quoted in writing.
Because they rarely describe the same thing. One quote is a template with your logo on it; another is a custom design, written copy, booking connections and three months of support after launch. Ask every quote what’s included, who owns what, and what happens after it goes live.
Up front, yes. Over time, not always: a builder at $30 to $50 a month adds up to $1,800 to $3,000 over five years, and you still do the work. A custom website costs more on day one and nothing to keep using if you host it yourself, or a monthly fee if you want someone looking after it.
A domain (about $20 a year), hosting, business email for each person, and someone to keep the site updated and backed up. Builders bundle hosting into the subscription. Our Care plans start at $39 a month.
No. Start with a free Site Check, or tell us about your project and we’ll come back with a written quote. You see the scope, the price and the payment schedule before anything starts.
From the blog
Most free website audits are forty pages of red warnings and a sales call. A useful one tells you what’s working, what’s worth a look and what’s worth fixing, in order.
Businesses collect software one small problem at a time, and even big companies use barely half of what they pay for. A once-a-year check-up, and why the fix is rarely a bigger tool.
Ads rent attention. If the page they land on leaks, you pay for the leak. Five things to fix on your website first, with what Google and the research say.
A rough idea is enough.
You talk to Troy, not a sales team.